Wells Fargo has recently announced the appointment of Darlene Goins as the head of Philanthropy and Community Impact, and president of the Wells Fargo Foundation. In her previous role, Goins served as the head of Diverse Customer Segments within Wells Fargo’s Consumer, Small & Business Banking division, where she focused on addressing the needs of diverse customers through customer feedback, analytics, and insights.

Goins' professional history includes leading the Banking Inclusion Initiative. This initiative aimed at expanding access to affordable mainstream accounts and providing financial education for those without banking services. Prior to this, she served as the head of Financial Health Philanthropy at the Wells Fargo Foundation, with a mission to reduce debt, promote savings, and advance wealth-building in underserved communities. Goins also brings leadership experience from her tenure at FICO, a renowned data and analytics company. In her new role at Wells Fargo, Goins will oversee philanthropic strategy in areas such as housing access, financial health, and small business growth. She will report directly to Vice Chairman of Public Affairs Bill Daley.

"Darlene brings a deep understanding of consumers and communities to this leadership position, which will help us take our philanthropic investments to the next level," said Daley. "With her banking expertise and track record in creating community impact, we aim to open pathways to economic advancement and strengthen historically marginalized communities."

Launched in May 2021 under Goins' leadership, the Banking Inclusion Initiative is a decade-long commitment that aims to facilitate access for unbanked communities to affordable mainstream accounts while providing easier access to low-cost banking and financial education. The initiative primarily supports Black and African American, Hispanic, and Native American/Alaska Native families - groups that represent over half of the 5.9 million+ unbanked households in the United States.